Donnya Doll

The objective of the website redesign project for Donnya Doll, a Danish online clothing store, was to demonstrate the capacity to enhance the user experience and interface, while maintaining consistency with the established brand. The design implementation sought to embody a contemporary approach to layout and design, while ensuring the functionality and purpose of an e-commerce website remained intact.

The logo served as a main inspiration for the creation of supporting elements on the website-turquoise dots in navigation and smaller elements through the website

[LOGO]

02

[category overview]

The main objective was to enhance the product filtering process by enabling customers to easily search based on price, size, color, and material.

The product detail page was enhanced by suggestions of related products, or information about the model’s heights and sizes they are wearing.

03

[product detail]

04

[homepage]

05

[homepage-mobile]

06

07

08

[product quick view]

Project specification

E-commerce, fashion

[type]

minimalism, functionality

[focus]

Adobe XD, Illustrator

[tools]

On-site user testing, Wireframing,

[methods]

March 2023

[date]

contact