hey, I am
barb

A digital designer, web developer, and co-founder of SOUR, currently based in Copenhagen.

 

I design digital experiences, brands, and websites that combine aesthetics with clarity, emotion, and strategy. My work is driven by curiosity, storytelling, and the belief that design should make people feel something — not just function.

Over the past years, I’ve worked across branding, UI/UX, Webflow development, digital campaigns, and design systems for both startups and established companies. From fast-paced tech environments to cultural institutions, I enjoy translating complex ideas into visual experiences that feel intentional, human, and memorable.

What excites me most is the intersection between design, psychology, culture, and technology — creating work that not only looks beautiful, but also builds connection and communicates meaning.

I’m especially drawn to projects with strong identity, emotional depth, or cultural value. 

Outside of design, you’ll probably find me collecting inspiration through travel, architecture, photography, conversations, nature, or obsessing over tiny details most people would never notice.

I care deeply about thoughtful execution, strong visual language, and creating work that feels crafted rather than manufactured.

Because good design should not only be seen.
It should be felt.

What can I help you with

[brand design]

[DIGITAL DESIGN]

[WEBSITE DEVELOPMENT]

[E-COMMERCE]

[PRINT DESIGN]